Sans Normal Hokif 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, product design, branding, signage, editorial, modern, friendly, clean, techy, approachable, readability, neutral utility, soft modernity, versatility, rounded terminals, open apertures, geometric, monoline, smooth curves.
A clean sans with monoline strokes and softly rounded terminals throughout. The construction leans geometric, with near-circular bowls (O, o, 0) and smooth, even curves, while maintaining open apertures in letters like c, e, and s for clarity. Uppercase forms are straightforward and spacious, and the lowercase shows a simple, single-storey a and g with a consistent, uncluttered rhythm. Numerals are similarly rounded and legible, with simplified shapes and minimal modulation.
Well-suited to UI and product interfaces where a clear, friendly sans is needed, and it also performs nicely in brand systems seeking a modern, approachable voice. The rounded geometry works for signage and wayfinding at medium sizes, while the open shapes and even color support editorial subheads, captions, and short-form reading.
The overall tone is contemporary and friendly, balancing a neutral, utilitarian feel with gentle softness from its rounded endings. It reads as calm and accessible rather than formal, giving a subtly tech-forward impression without looking cold.
The design appears intended as a versatile, everyday sans that prioritizes clarity and consistency, with softened geometry to increase approachability. Its simplified letterforms and rounded finishing suggest it was drawn to feel modern and usable across both digital and print contexts.
Curves dominate the design, and joins are kept smooth, avoiding sharp corners; this helps the typeface feel cohesive in longer text. Counters remain generous in both cases, and the punctuation and spacing in the sample text suggest an emphasis on readability at display-to-text sizes.