Sans Normal Higun 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Artegra Sans' and 'Artegra Soft' by Artegra (names referenced only for comparison).
Keywords: ui text, brand identity, editorial, signage, packaging, clean, friendly, modern, approachable, neutral, everyday legibility, friendly modernity, system versatility, softened geometry, rounded terminals, soft geometry, open counters, even rhythm, humanist touch.
A soft, rounded sans with smooth curves and gently blunted stroke endings. Letterforms are built from simple geometric primitives but avoid a rigidly mechanical feel through subtle humanist proportions and slightly varied widths. Curves are prominent in characters like C, G, S, and O, with open apertures and generous counters that keep shapes clear at text sizes. The lowercase shows straightforward, single-storey forms (notably a and g), a short, clean-shouldered r, and a tall, simple t, creating an even, uncluttered texture in paragraphs. Numerals follow the same rounded, low-fuss construction with consistent weight and calm spacing.
This face is a strong choice for UI and product interfaces where clarity and a friendly tone are needed, as well as for brand systems that want modern neutrality without sharpness. In editorial and general-purpose text, its open counters and smooth rhythm help maintain readability. It can also work well in signage and packaging, where rounded forms remain clear and approachable at a range of sizes.
The overall tone is contemporary and easygoing, combining a clean, functional presence with a friendly softness. Its rounded terminals and open shapes feel welcoming rather than stark, making it well-suited to communication that aims to be clear without feeling formal or severe.
The design appears intended as a versatile, contemporary sans that balances geometric cleanliness with a softened, approachable finish. Its restrained detailing and rounded terminals suggest a goal of broad usability across digital and print contexts while keeping a warm, non-technical voice.
Uppercase construction stays simple and legible, with rounded corners on E/F arms and a smooth, circular O. Diacritics and punctuation aren’t shown here, but the displayed glyphs suggest a design that prioritizes straightforward readability and a steady typographic color.