Slab Contrasted Rogu 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Goodall' by Colophon Foundry, 'Fried Chicken' by FontMesa, 'Equip Slab' and 'Shandon Slab' by Hoftype, 'Pepi/Rudi' by Suitcase Type Foundry, and 'Paul Slab' and 'Paul Slab Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, assertive, retro, industrial, collegiate, poster-like, impact, durability, readability, vintage feel, blocky, sturdy, heavy serifs, compact counters, ink-trap hints.
A dense, display-oriented slab serif with heavy, squared-off terminals and short, bracketless slabs that read as sturdy “feet” on most forms. The strokes are broadly even with subtle modulation, producing a compact, punchy texture; bowls and counters tend toward squarish openings, especially in letters like B, P, R, and a. Curves are kept taut and geometric, while joins and inner corners show small notches and cut-ins that help separate shapes at heavy weights. Numerals follow the same robust, blocky construction, with a large, rounded 8 and a heavy, grounded 4.
Best suited to headlines, posters, and branding where strong letterforms need to hold attention at a distance. It also fits signage and packaging that benefit from a rugged, vintage-leaning slab serif voice and a dense, impactful typographic color.
The overall tone is bold and no-nonsense, evoking classic signage and mid-century print where impact and durability matter. It carries a retro, workmanlike confidence—more athletic and industrial than refined—making text feel emphatic and declarative.
The design appears intended to deliver maximum visual weight and clarity through blocky slabs, compact apertures, and crisp geometry, prioritizing headline punch over delicate detail. The subtle corner cut-ins suggest an effort to keep internal spaces readable and forms distinct in heavy settings.
The uppercase set is especially commanding, with broad proportions and strong horizontal presence. Spacing in the sample text reads tight and cohesive at large sizes, creating a solid “headline stripe” effect that favors short lines and high-contrast layouts.