Sans Contrasted Ledam 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, playful, handmade, casual, warm, human warmth, handmade feel, expressive sans, approachability, rounded, flared terminals, open counters, soft contrast, calligraphic.
This is a humanist sans with a subtly calligraphic skeleton and noticeable stroke modulation. Curves are round and generously open, while many strokes end in tapered, slightly flared terminals that give the shapes a drawn, brush-pen feel rather than a mechanical construction. Proportions lean wide and relaxed with uneven, lively rhythm across letters and figures, and the overall texture alternates between smooth bowls and sharper, wedge-like joins. The numerals follow the same soft-contrast logic with rounded forms and a gentle, informal stance.
It suits branding and packaging that benefit from an inviting, handcrafted voice, and it works well for posters, headlines, and short passages where personality is more important than strict neutrality. It can also fit playful editorial callouts or children-oriented materials thanks to its friendly shapes and informal rhythm.
The font reads approachable and conversational, with an easygoing handmade character. Its soft modulation and flared endings add charm and personality, producing a lightly whimsical tone that feels more personal than corporate.
The design appears intended to deliver a modern sans foundation with added warmth through calligraphic modulation and flared terminals, balancing legibility with a distinctive, personable texture.
In text, the letterforms maintain clear silhouettes and open interior spaces, helping the line stay airy despite the expressive stroke endings. The design favors smooth continuity in curves, but keeps enough angularity at joins to avoid feeling overly bubbly.