Sans Normal Imrit 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Mohr Rounded' by Latinotype (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, logos, playful, friendly, bubbly, cheerful, soft, approachability, impact, simplicity, whimsy, legibility, rounded, chunky, blunt, cartoonish, heavyweight.
A heavy, rounded sans with inflated, blobby contours and fully softened terminals. Strokes maintain an even, monoline feel, with large internal counters and generous rounding at joins that creates a pillow-like silhouette. Proportions are broad and stable, with compact details (such as apertures and notches) kept simple to preserve mass at small sizes. Overall spacing and shapes prioritize solid, high-impact forms over fine detail, producing a clean, graphic rhythm in both uppercase and lowercase.
Best suited to headlines and display settings where bold, friendly impact is needed—such as posters, packaging, kids-oriented materials, and playful brand marks. It also works well for short UI labels or stickers/badges where rounded forms and high legibility at a glance are more important than dense text economy.
The tone is warm and approachable, with a toy-like softness that reads as lighthearted and informal. Its chunky curves and cushioned corners suggest comfort and humor rather than precision or austerity, making it feel inviting and upbeat.
The likely intention is a straightforward, highly legible display sans that conveys friendliness through exaggerated rounding and simplified construction. It aims to deliver immediate visual presence while keeping letterforms familiar and easy to parse in short phrases.
The design leans on circular and oval geometry throughout, with minimal angularity and few sharp inflections. Numerals follow the same inflated construction, giving them strong poster readability and a consistent, friendly presence alongside text.