Slab Contrasted Hoje 3 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, logos, packaging, signage, retro, assertive, playful, western, sporty, display impact, vintage flavor, signage strength, branding voice, chunky, bracketed, ink-trap, bouncy, soft-cornered.
A heavy, right-leaning slab serif with broad proportions and a compact, punchy texture. Strokes show noticeable modulation, with thick verticals and comparatively lighter joins, and the serifs read as bold, blocky slabs that often feel softly bracketed into the stems. Many terminals are slightly rounded or notched, giving the letterforms a cut-in, ink-trap-like bite at joins and corners. Counters are generous for the weight, and the overall rhythm is lively rather than rigid, with subtly uneven curves and a hand-cut, display-oriented finish.
Best suited to display settings where impact is the priority: headlines, posters, event graphics, branding marks, packaging, and short callouts. It can work for brief, large-size passages when a bold, vintage-leaning voice is desired, but its dense texture makes it less ideal for long-form reading at small sizes.
The tone is bold and attention-grabbing with a distinctly retro, poster-like flair. Its exaggerated weight and jaunty slant create an energetic, friendly confidence that can feel nostalgic—evoking carnival signage, old-school advertising, or western-inspired branding without becoming overly ornate.
The design appears intended as a characterful display slab that merges strong, blocky serifs with a dynamic slant and subtly sculpted joins. It prioritizes distinctive silhouettes and a lively rhythm for branding and editorial emphasis rather than neutral text setting.
The numerals and capitals carry strong, emblematic silhouettes that hold up well at large sizes, while the lowercase maintains a sturdy, rounded presence that keeps text feeling approachable despite the mass. Tight inner shapes and pronounced serifs contribute to a dense color on the page, making spacing and size key to clarity.