Sans Normal Isse 10 is a very bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Litho Display' by Arkitype, 'Enotria' by Aspro Type, 'ATC Duel' by Avondale Type Co., 'Molde' by Letritas, 'PG Gothique' by Paulo Goode, and 'Hofmann Grotesk' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional ads, sporty, punchy, confident, energetic, friendly, high impact, dynamic emphasis, approachable boldness, display clarity, rounded, oblique, compact counters, soft corners, heavy terminals.
A heavy, oblique sans with broad proportions and a compact internal rhythm. Letterforms are built from thick strokes and generous curves, with rounded joins and softly flattened terminals that keep the texture smooth rather than brittle. Counters are relatively tight (notably in shapes like B, 8, and a), and the overall silhouette reads as blocky and stable despite the slant. The lowercase uses single-story a and g, and the numerals follow the same chunky, rounded construction for a consistent, poster-ready color on the page.
Best suited to short, high-impact text such as headlines, posters, campaign graphics, and packaging where bold presence is needed. It also fits sports and event branding, product labels, and social media graphics that benefit from a strong, energetic slant and a friendly, rounded finish.
The tone is loud, upbeat, and assertive, with a sporty, headline-forward presence. Its rounded construction softens the impact of the weight, giving it an approachable, team-brand feel rather than an industrial or severe one. The oblique angle adds motion and urgency, reinforcing a dynamic, promotional character.
Designed to deliver maximum visual impact with a fast, forward-leaning stance, combining heavy weight with rounded forms for approachable strength. The goal appears to be strong display legibility and a consistent, high-contrast typographic block that holds attention in advertising-style layouts.
The font’s dense strokes and compressed counters favor larger sizes, where the curved details and internal shapes can breathe. In multi-line settings, it produces a strong, uniform typographic color and a clear forward-leaning rhythm, making emphasis feel built-in rather than added.