Sans Other Lyry 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Whitney' by Hoefler & Co., 'Croma Sans' and 'Foro Sans' by Hoftype, and 'Acto' by Monotype (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, stickers, industrial, utilitarian, stenciled, gritty, bold, stencil look, rugged display, impactful branding, industrial labeling, all-caps feel, soft corners, ink-trap breaks, cutout forms, high impact.
A heavy, stencil-like sans with chunky proportions and noticeably rounded corners. Letterforms are built from simple, blocky shapes interrupted by consistent internal breaks, creating cutout counters and segmented strokes that read like sprayed or stamped stenciling. Curves are broad and simplified, joins are sturdy, and spacing tends to be generous for such dense forms, helping the fragmented shapes remain legible. Uppercase dominates visually with squat, powerful silhouettes, while the lowercase follows the same segmented construction with compact bowls and short extenders.
Best suited for short, high-impact setting such as posters, headlines, labels, and signage where the stencil texture can read clearly at size. It can also work well for branding elements on packaging or merch where an industrial or handcrafted voice is desired.
The overall tone feels industrial and utilitarian, with a rugged, hands-on character that suggests marked crates, equipment labeling, or DIY signage. The deliberate gaps add a tough, street-level grit, while the softened edges keep it approachable rather than aggressively technical.
The design appears intended to deliver maximum visual punch with a consistent stencil construction, balancing strong block forms with repeatable cutouts that imply physical production methods like stenciling, stamping, or paint masking.
The distinctive internal breaks are frequent enough to become the primary texture of text set in this face, producing a rhythmic, perforated pattern across words and lines. Numerals mirror the same cutout logic, staying bold and highly visible in display settings.