Sans Other Lyri 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Fuller Sans DT' by DTP Types, 'Chubbét' by Emboss, 'FF Real Head' by FontFont, 'Franklin Gothic' by ITC, 'Latino Gothic' by Latinotype, 'Applied Sans' by Monotype, 'Pragmatica' by ParaType, and 'Franklin Gothic Raw' by Wiescher Design (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logos, industrial, military, utilitarian, grunge, retro, stencil signage, distressed texture, rugged display, high impact, stencil, roughened, inked, blocky, high-impact.
A heavy, blocky sans with a stencil construction: many letters are interrupted by vertical breaks and small notches that create clear internal "bridges" and separated counters. The outlines are intentionally rough and uneven, with subtle waviness and chiseled-looking edges that mimic worn paint or distressed printing. Curves are broadly rounded but frequently segmented, while straight strokes remain dominant, producing a compact, punchy silhouette. Spacing and widths vary noticeably across glyphs, contributing to a hand-cut, utilitarian rhythm in words and lines of text.
Best suited to short, high-impact settings such as posters, bold headlines, product packaging, and signage where the stencil texture can be appreciated. It also works for logos and display wordmarks that want an industrial or militaristic edge. For longer text or small sizes, the internal breaks and rough edges may impair readability, so larger point sizes and ample tracking are preferable.
The font conveys an industrial, rugged tone—evoking sprayed markings, shipping crates, or equipment labeling. Its distressed stencil breaks add grit and urgency, while the very heavy massing keeps it forceful and attention-grabbing. The overall feel is retro-functional rather than polished or corporate.
The design appears intended to merge a classic stencil signage structure with a distressed, worn-print texture for a rugged display voice. It prioritizes immediate visual impact and thematic character over neutrality, aiming to suggest physical materials and marking processes like spray paint, stamping, or cut stencils.
The stencil gaps often align along vertical axes in rounded letters (e.g., C, O, Q), reinforcing a consistent cut-out logic. Distressing is moderate and consistent across the set, reading as intentional texture rather than random noise, but it can reduce clarity at smaller sizes where the interior breaks compete with counters.