Sans Normal Lamav 5 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Belle Sans' by Park Street Studio, 'RF Dewi' by Russian Fonts, 'NeoGram' by The Northern Block, and 'Kin Grotesque' by wearecolt (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, assertive, upbeat, contemporary, punchy, impact, speed, modernity, confidence, branding, oblique, rounded, chunky, compact apertures, diagonal terminals.
This typeface presents heavy, rounded sans forms with a consistent oblique slant and a compact, muscular build. Curves are smooth and full (notably in C, G, O, and the numerals), while many joins and terminals resolve into angled cuts that add forward motion. Counters are relatively tight and apertures tend toward the closed side, producing dense silhouettes and strong word shapes. Proportions feel generously set for display use, with broad capitals, sturdy numerals, and a clear, even rhythm across the alphabet.
It works best in short, high-impact settings such as headlines, posters, campaign graphics, and sports or fitness branding where a bold, fast-moving voice is needed. Its dense counters and heavy build favor larger sizes, making it well suited to logos, packaging callouts, and punchy editorial or social titles.
The overall tone is energetic and forceful, with an athletic, headline-driven presence. The pronounced slant and thick strokes convey speed and confidence, while the rounded construction keeps the feel friendly rather than aggressive.
The design appears intended to deliver maximum impact with a dynamic, forward-leaning stance while maintaining approachable, rounded shapes. The angled terminals and compact apertures reinforce a sense of motion and strength for modern display typography.
The glyphs show a clear preference for geometric rounding paired with sharpened, diagonal endings, creating a distinctive mix of soft volume and directional emphasis. The numerals match the letterforms closely in weight and curvature, helping mixed alphanumeric settings look cohesive.