Sans Normal Ladah 5 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Actay' by Arodora Type and 'TT Commons™️ Pro' and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, energetic, assertive, modern, playful, impact, motion, attention, contemporary, oblique, heavyweight, rounded, chunky, soft corners.
A heavy, oblique sans with broad proportions and full, rounded counters. Strokes are thick and largely monolinear, with smooth curve construction and squared-but-softened terminals that keep the color dense without feeling sharp. The slant is consistent across upper- and lowercase, and the forms emphasize big bowls and generous internal space for a bold style. Lowercase shapes are compact and sturdy, while caps read blocky and stable; overall spacing feels slightly tight, reinforcing a solid, poster-like rhythm.
Best suited for short, high-impact settings such as headlines, posters, logos, packaging callouts, and sporty or street-oriented branding. It can also work for large UI labels or signage where strong presence matters more than long-form readability.
The overall tone is confident and energetic, with a forward-leaning stance that suggests motion and impact. Its rounded geometry softens the aggression of the weight, giving it a friendly, contemporary punch suited to attention-grabbing messaging.
The design appears intended to deliver a bold, contemporary voice with a sense of speed, using rounded, monolinear shapes and a consistent slant to create visual momentum while maintaining a friendly, approachable finish.
Round letters like O/Q and the numerals show strong, nearly circular construction, while diagonals (A/V/W/X/Y/Z) are robust and built for high visibility at distance. The italic angle adds momentum, and the heavy joins in letters like m/n keep word shapes compact and bold.