Sans Normal Utras 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Anago' by Positype, and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: branding, editorial, ui, packaging, posters, modern, dynamic, clean, friendly, informal, emphasis, readability, modernity, approachability, motion, oblique, humanist, open counters, rounded terminals, even color.
A slanted sans with smooth, rounded construction and largely uniform stroke weight. Letterforms show open apertures and generous counters, with soft joins and subtly tapered or angled terminals that keep the texture lively rather than mechanical. Proportions are balanced with a straightforward, readable x-height and clear differentiation in forms like the round O/0 and the diagonal-driven K, V, W, and X, producing an even rhythm across mixed-case text.
Well-suited for branding systems that need a modern, friendly voice, as well as editorial subheads and pull quotes where slanted emphasis helps guide the eye. It can work effectively in UI labels and product packaging when a clean sans is desired with a bit more motion and personality than a static upright.
The overall tone feels contemporary and energetic, with an approachable, conversational slant. It reads clean and efficient but avoids a sterile feel thanks to its rounded curves and gentle humanist shaping.
Designed to provide an italicized sans voice that stays highly legible while adding speed and expressiveness. The rounded geometry and open forms suggest an intent to balance modern clarity with an inviting, less rigid character.
The oblique angle is consistent across capitals, lowercase, and numerals, creating strong forward motion in headlines and emphasis. Curves (C, G, S, 2, 3) remain smooth and stable, while straight strokes keep a crisp presence without sharp, aggressive endings.