Sans Normal Lukeh 17 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'AG Royal' by Berthold, 'Passenger Sans' by Indian Type Foundry, and 'Monto Grotesk' by Lucas Tillian (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, energetic, bold, modern, assertive, impact, speed, attention, display, modernity, slanted, rounded, compact, blocky, punchy.
A heavy, right-slanted sans with broad proportions and compact internal counters. Curves are smoothly rounded (notably in C, O, S, and the lowercase bowls), paired with flat, blunt terminals and minimal stroke modulation. The lowercase shows a tall x-height with sturdy, simplified forms, and the overall texture reads dense and even, with tight apertures in letters like e and a. Numerals are similarly weighty and streamlined, matching the strong, cohesive rhythm of the alphabet.
This style works best for short, high-impact text such as headlines, posters, sports identities, promotional graphics, and bold brand lockups. It can also serve for packaging callouts and large-format signage where strong presence and quick recognition matter more than long-form readability.
The overall tone is forceful and athletic, projecting speed and momentum through the pronounced italic stance and thick, compressed counters. It feels contemporary and attention-seeking, suited to messaging that needs to look confident and high-impact rather than delicate or quiet.
The design appears intended to deliver maximum visual punch with a fast, forward-leaning stance and simplified, rounded geometry. It prioritizes bold clarity and a cohesive, modern texture for display-driven typography.
The slant is consistent across caps, lowercase, and figures, creating a unified forward-leaning flow. Round letters retain a slightly squared, muscular feel due to the heavy weight and tight interior spaces, which enhances solidity at display sizes.