Sans Normal Jobey 2 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Archetica' by Almarkha Type, 'Helen Bg' by HS Fonts, 'Neue Haas Unica' and 'Neue Haas Unica Paneuropean' by Linotype, 'Identidad' by Punchform, 'Crique Grotesk' by Stawix, 'Nuber Next' by The Northern Block, and 'Clinto' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, assertive, energetic, modern, friendly, impact, momentum, attention, modern branding, display emphasis, slanted, rounded, soft corners, compact counters, high impact.
A heavy, right-slanted sans with broad proportions and rounded construction. Strokes are full and even with subtly softened joins, producing sturdy letterforms with compact internal counters. Curves (C, G, O, S) feel smooth and geometric, while diagonals (A, V, W, X, Y) are wide and stable, giving the design a strong forward rhythm. The lowercase is robust and simplified, with single-storey a and g and a short-armed r; figures match the weight and stance for consistent texture in mixed settings.
Best suited to short, high-impact settings such as headlines, posters, and promotional graphics where the slanted stance can convey motion. It also fits sports and lifestyle branding, packaging callouts, and bold social media advertising where a compact, energetic typographic voice is needed.
The overall tone is punchy and confident, with a forward-leaning motion that suggests speed and momentum. Its rounded geometry keeps the voice approachable rather than harsh, balancing impact with a friendly, contemporary feel.
The design appears intended to deliver maximum visual impact with a fast, contemporary stance, pairing broad, rounded forms with a strong slant to emphasize urgency and momentum while remaining approachable.
Spacing and shapes create a dense, poster-like color, especially in extended text where the bold weight and slant produce a strong horizontal flow. The open apertures and clear silhouettes help preserve recognition despite the compact counters.