Sans Normal Lomip 7 is a very bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, punchy, modern, confident, impact, momentum, display, clarity, approachability, oblique, geometric, rounded, compact, heavy.
A heavy, right-slanted sans with broad proportions and softly rounded geometry. Strokes are monolinear and sturdy, with smooth curves and blunt terminals that keep counters open and legible. The uppercase forms read as geometric and stable, while the lowercase introduces more rounded bowls and a single-storey construction in several letters, giving the rhythm a friendly, contemporary feel. Numerals are similarly robust and compact, designed to hold their shape at larger sizes with strong color on the page.
This font is best suited to short, prominent copy such as headlines, posters, logos, and bold brand statements where its slanted weight can create urgency and emphasis. It can also work well for sports or lifestyle branding, packaging callouts, and promotional graphics where dense, high-contrast layout blocks are desirable.
The overall tone is assertive and energetic, with an oblique posture that suggests motion and momentum. Its bold, rounded construction feels modern and approachable rather than formal, making it well-suited to attention-grabbing messaging. The texture is dense and confident, projecting a straightforward, high-impact voice.
The design appears intended to deliver maximum impact with a forward-leaning stance and a simplified, rounded sans structure. It prioritizes bold presence and fast readability in display settings, balancing geometric clarity with friendly, accessible curves.
Spacing appears tuned for display impact: the heavy strokes and broad set create a strong typographic block, and the slant remains consistent across letters and figures. Curves and joins are kept smooth, avoiding sharp calligraphic modulation in favor of a clean, engineered feel.