Sans Normal Loguf 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Bio Sans' by Dharma Type, 'Corelia' by Hurufatfont, 'Passenger Sans' by Indian Type Foundry, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, modern, confident, energetic, impact, momentum, attention, display, clarity, oblique, rounded, compact, blocky, ink-trap free.
A heavy, oblique sans with broad, rounded curves and a compact, tightly fit construction. Strokes stay largely uniform, with smooth joins and closed counters that read clearly at display sizes. The italic slant is strong and consistent, giving letters a forward-leaning rhythm; terminals are mostly clean and blunt, and diagonals (V, W, X, Y, Z) feel sturdy rather than sharp. Figures are bold and rounded, matching the alphabet’s dense, high-impact silhouette.
Best suited to short, prominent text where impact matters: headlines, poster typography, brand marks, packaging callouts, and sports or fitness-themed graphics. It can work for brief UI or wayfinding emphasis, but the weight and slant make it more effective for display than for long reading.
The overall tone is assertive and kinetic, with a sporty, promotional feel. Its pronounced slant and weight project urgency and momentum, making it feel contemporary and attention-grabbing rather than formal or delicate.
Designed to deliver maximum visual weight with a fast, forward-leaning stance, balancing rounded construction with a compact footprint. The goal appears to be a clean, modern display italic that stays bold, simple, and highly legible while conveying motion and confidence.
Round letters like C, O, and Q emphasize smooth, almost geometric curvature, while the set maintains a cohesive, muscular color in text. The lowercase stays straightforward and sans-like, prioritizing punch and legibility over calligraphic nuance.