Sans Superellipse Abdir 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bega' by Indian Type Foundry, 'Prelo Pro' by Monotype, 'Metronic Pro' by Mostardesign, and 'Itoya' by The Northern Block (names referenced only for comparison).
Keywords: headlines, ui, signage, branding, packaging, modern, friendly, confident, clean, utilitarian, clarity, approachability, contemporary branding, systematic geometry, rounded, geometric, compact, sturdy, high legibility.
A geometric sans with rounded-rectangle construction and generously softened corners. Strokes are heavy and even, producing solid color and stable rhythm in text. Counters are compact but open enough to stay clear at display sizes, while bowls and curves lean toward superellipse-like shapes rather than perfect circles. Terminals are mostly blunt, joins are straightforward, and overall proportions feel slightly compact with a firm baseline presence.
Best suited to headlines, interface typography, labels, and signage where a dense, high-impact sans is helpful. It can support short-to-medium text when ample size and leading are available, and it works well for brand systems that need a clean geometric voice with rounded warmth.
The tone is modern and approachable, with a sturdy, no-nonsense confidence. The rounded geometry adds friendliness without becoming playful or quirky, keeping the voice neutral and contemporary. In paragraphs it reads as direct and efficient, suitable for interfaces and branding that want clarity with a softened edge.
Likely designed to provide a robust, contemporary sans built from superellipse geometry, prioritizing clarity, consistency, and strong presence. The softened corners suggest an intent to feel approachable and product-friendly while retaining a disciplined, utilitarian structure.
Capitals show broad, simplified geometry with minimal modulation, and the numerals follow the same rounded-rect logic for consistency. The lowercase maintains a pragmatic, workhorse feel; the overall spacing and heavy stroke weight create strong impact in short lines and headlines.