Sans Normal Amgav 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Remoto' by JAM Type Design, 'Texta Pro' by Latinotype, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, app design, signage, headlines, presentations, modern, clean, neutral, friendly, functional, clarity, neutrality, versatility, modernity, legibility, geometric, monoline, open apertures, rounded, crisp.
A clean, monoline sans with largely geometric construction and softly rounded curves. Strokes stay even throughout, with generous internal counters and open apertures that keep letters readable at a glance. Capitals are broad and steady, while the lowercase shows simple, contemporary shapes (single-storey a and g) with compact terminals and minimal modulation. The numerals are straightforward and evenly weighted, with round forms that echo the circular logic of O/C/G and consistent stroke endings across the set.
It works well for UI and product typography where consistent stroke weight and open counters support clarity, and it scales comfortably into short headlines and subheads thanks to its broad, stable forms. The clean shapes also suit wayfinding and informational signage, as well as slide decks and general-purpose corporate communications.
The overall tone is modern and matter-of-fact, with a calm, approachable feel created by the round geometry and even texture. It reads as practical rather than expressive, suited to interfaces and branding that want clarity without sharp aggression.
The design appears intended as a versatile, contemporary sans focused on legibility and visual neutrality. Its geometric underpinnings and restrained detailing suggest a goal of producing a dependable workhorse face that maintains a clean texture in continuous reading while staying crisp in display sizes.
Spacing and rhythm appear balanced in text, producing a smooth, even gray value. Distinctive round characters (O, Q, 0, 8, 9) share a cohesive ellipse-based geometry, while straight-sided letters (E, F, H, N) remain crisp and stable, reinforcing a tidy, contemporary voice.