Sans Normal Lorat 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe; 'Equip' by Hoftype; 'Avenir Next Cyrillic', 'Avenir Next Hebrew', and 'Avenir Next World' by Linotype; 'Geograph' by Sarah Khan; and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotions, sporty, energetic, confident, modern, friendly, impact, motion, attention, approachability, modern branding, rounded, soft corners, oblique, compact apertures, tight spacing.
A heavy, rounded sans with a consistent rightward slant and broad, solid strokes that maintain an even color across words. Curves are built from smooth, circular bowls with softened joins, while terminals tend toward blunt, slightly angled cuts rather than sharp points. Counters are relatively compact, giving letters a punchy, dense presence; the uppercase reads blocky and stable, and the lowercase keeps a single-storey feel on forms like a and g. Numerals follow the same stout, rounded construction, with simple, sturdy shapes that match the letters’ mass and rhythm.
This style excels in headlines, poster copy, and promotional statements where impact and motion are desired. It also suits sporty or youth-oriented branding, packaging callouts, and digital hero text where a bold, rounded voice can carry at a glance.
The overall tone is assertive and upbeat, combining athletic urgency with approachable softness. Its rounded geometry keeps it friendly, while the strong slant and dense weight project speed and momentum, making it feel contemporary and action-oriented rather than formal.
The design appears intended to deliver maximum presence with a fast, forward-leaning attitude while staying approachable through rounded forms. It balances sturdy, simplified letter construction with a dynamic slant to communicate energy and modernity in display contexts.
In text, the strong stroke mass and tight internal space create a dark, attention-grabbing texture that favors larger sizes. The oblique angle is pronounced enough to add motion, so long passages may feel intense, but short bursts read as impactful and cohesive.