Sans Normal Bobom 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Conamore' by Grida, 'Segoe UI' by Microsoft Corporation, 'Quebec Serial' by SoftMaker, 'Foundry Sterling' by The Foundry, and 'Raldo RE' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, body text, signage, editorial, branding, neutral, modern, clean, friendly, utilitarian, clarity, versatility, neutrality, modernity, readability, geometric, rounded, even, stable, legible.
A clean sans with rounded, geometric construction and smooth, consistent curves. Strokes are uniform with minimal modulation, and terminals are predominantly straight-cut, giving the letterforms a crisp, contemporary finish. Proportions feel balanced and fairly open, with generous counters in letters like O, D, P, and a, supporting clarity at text sizes. The lowercase shows straightforward, two-storey-style silhouettes where expected for a workhorse sans, with a simple, readable rhythm across words and lines.
Well suited for interface copy, product typography, and general-purpose layouts where steady texture and high legibility are priorities. It can also serve effectively for headings and short display lines when a neutral, contemporary sans voice is desired, and it holds up cleanly in informational graphics and signage.
The overall tone is neutral and modern, aiming for clarity rather than personality. Its rounded geometry adds a mild friendliness, but the execution stays businesslike and restrained, making it feel dependable and broadly applicable.
The design appears intended as a versatile, everyday sans: geometric enough to feel contemporary, but moderated to remain comfortable and readable in continuous text. Its consistent stroke behavior and open shapes suggest an emphasis on clarity, neutrality, and reliable performance across a range of sizes.
Numerals appear clear and evenly weighted, with simple, unornamented shapes that match the rest of the set. Diagonals in V/W/X and the angled joins in K and Y are clean and stable, maintaining consistent color across mixed text.