Sans Normal Luloj 10 is a very bold, wide, low contrast, italic, tall x-height font.
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, punchy, confident, energetic, friendly, impact, emphasis, speed, modernity, approachability, oblique, rounded, geometric, compact counters, soft corners.
A heavy oblique sans with broad, rounded forms and tightly controlled counters. Strokes are monolinear and smoothly curved, with a consistent forward slant across capitals, lowercase, and figures. The lowercase shows a tall x-height and compact apertures that keep the texture dense, while the uppercase remains sturdy and blocky with softened corners. Overall spacing reads slightly tight at display sizes, producing a bold, continuous rhythm in words and lines.
Best suited for high-impact headlines, posters, and short blocks of promotional copy where bold oblique emphasis is desirable. It works well for sporty or energetic branding, packaging callouts, and social/digital ads that need immediate legibility and presence at large sizes.
The tone is assertive and upbeat, combining athletic urgency with approachable roundness. Its slanted stance and thick silhouettes feel energetic and contemporary, with a friendly, non-technical warmth that keeps it from feeling rigid or industrial.
The design appears intended to deliver maximum visual punch in a compact, modern sans system, using a strong oblique angle and rounded geometry to create speed and friendliness at once. It prioritizes a dense, confident word shape that holds together in large, attention-driven typography.
Round letters like O/C/G are notably full and weighty, while diagonals and joins (V/W/K) stay clean and stable without sharp contrast. The numerals follow the same solid, forward-leaning build, prioritizing impact and consistency over delicate detail.