Slab Square Gatu 10 is a very bold, wide, low contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, retro, poster-ready, playful, sturdy, loud, impact, nostalgia, legibility, attention, blocky, chunky, rounded slabs, ink-trap cuts, compact counters.
A heavy, block-driven slab serif with broad proportions and a compact, high-impact silhouette. Strokes are monolinear and dense, with squared shoulders and flat terminals that read as slabbed ends, while many corners are softened into large radii. Counters are generally tight and geometric, and several joins show small internal cut-ins that resemble ink-trap notches, adding crispness to the otherwise massy forms. The lowercase maintains a strong presence with a large x-height and simplified, sturdy construction, keeping texture consistent from caps to text.
Best suited to short-form display work where impact and personality matter most: headlines, posters, brand marks, packaging callouts, and bold signage. It can also work for short blurbs or pull quotes at generous sizes, where its dense color and chunky slabs remain clear.
The overall tone is bold and energetic, leaning into a retro display feel with a friendly, slightly comedic warmth. Its chunky slabs and rounded geometry evoke mid-century signage and headline typography, projecting confidence, immediacy, and a bit of fun rather than refinement.
The design appears intended to deliver maximum visual punch with a friendly, vintage-leaning slab voice. By combining big proportions, rounded slabbed terminals, and subtle internal notches, it aims to stay legible and distinctive in attention-grabbing display settings.
In the sample text, spacing and rhythm create a solid, dark typographic color; the notched joins and tight counters help preserve character separation at large sizes. The weight and width make it visually commanding, with punctuation and numerals matching the same stout, poster-like presence.