Sans Superellipse Usbe 9 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Geogrotesque Expanded Series' and 'Geogrotesque Sharp' by Emtype Foundry and 'Verbatim' by Monotype (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, ui labels, techy, modern, confident, friendly, industrial, modernization, approachability, clarity, brand presence, systematic design, rounded corners, squared rounds, soft geometry, compact counters, uniform weight.
A heavy, geometric sans built from rounded-rectangle and superellipse-like forms, with smooth corners and broadly even stroke weight. Curves tend toward squared rounds rather than perfect circles, giving bowls and counters a compact, engineered feel. Terminals are clean and mostly flat, joins are sturdy, and spacing reads open and steady, supporting dense settings without looking fragile.
Best suited to large-scale typography such as headlines, logos, and brand systems where its broad, rounded geometry can read clearly and set a strong voice. It also works well for short UI labels, product titles, and packaging callouts where sturdy forms and consistent rhythm help maintain clarity at a glance.
The overall tone is contemporary and assertive, with a soft-edged, approachable finish. Its rounded geometry suggests a tech and product-minded sensibility—confident and functional rather than decorative—while the softened corners keep it from feeling harsh.
The design appears intended to blend industrial solidity with friendly, rounded geometry—delivering a contemporary sans that feels engineered and systematic while remaining approachable for brand and interface contexts.
Round letters (like O/Q and bowls) show a distinct squircle character, and diagonals (A/V/W/X/Y) stay crisp against the otherwise softened system. Figures appear similarly robust and geometric, matching the letters closely for cohesive headline and UI numerals.