Sans Normal Almuz 3 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'RF Dewi' by Russian Fonts and 'Ordina' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, clean, modern, friendly, punchy, impact, clarity, modernity, approachability, rounded, geometric, monoline, open counters, even rhythm.
A heavy, geometric sans with broad proportions and smooth, round curves paired with straight, decisive terminals. Strokes stay consistently thick, creating a stable, monoline feel, while bowls and counters remain open and well-defined at display sizes. Curves are built from near-circular forms and soft corners, and the overall spacing and rhythm read even and un-fussy, with a clear, utilitarian structure.
This font is well suited to headlines, posters, and branding where a strong, modern sans needs to hold attention quickly. It also fits packaging and signage applications that benefit from broad, open shapes and a straightforward, highly readable silhouette at larger sizes.
The tone is contemporary and direct, projecting confidence without feeling sharp or aggressive. Its rounded geometry adds approachability, giving it a friendly, upbeat presence suited to bold messaging and clear labeling.
The design appears intended to deliver a contemporary, geometric voice with maximum impact and clarity. By focusing on rounded forms, consistent stroke weight, and generous width, it aims for high visibility and a friendly, modern personality in display-driven settings.
The letterforms emphasize simple construction and legibility, with sturdy joins and minimal modulation. The combination of wide proportions and large interior spaces makes the type feel expansive and highly visible, especially in short headlines and large-scale text.