Sans Normal Jiray 7 is a bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Helonik Extended' by Ckhans Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, contemporary, friendly, punchy, utilitarian, impact, clarity, modernity, approachability, display strength, rounded, open, sturdy, clean, compact joins.
This typeface presents a heavy, wide set of forms with smooth, rounded curves and mostly straight-sided verticals. Counters are generally open and generous, while joins and terminals stay clean and direct, creating a solid, contemporary silhouette. The lowercase shows a single-storey “a” and “g” with simple, readable construction, and the overall rhythm is even and steady across text. Numerals are sturdy and clear, with broad shapes and consistent stroke presence that keep them visually aligned with the letters.
It performs best in display contexts where impact and quick recognition matter—headlines, posters, brand marks, packaging, and short UI or signage labels. The wide, heavy shapes also suit hero text and callouts where a confident, contemporary tone is desired.
The overall tone is bold and self-assured, leaning modern and approachable rather than formal. Its broad proportions and rounded geometry give it a friendly, “big voice” presence that feels suited to attention-grabbing messaging.
The design appears intended to deliver maximum visual presence with simple, rounded construction and straightforward readability. Its proportions and clean terminals suggest a focus on modern display use, aiming for clarity and friendliness while maintaining a strong, assertive footprint.
In the sample text, the weight and width produce strong line texture and high impact, though the dense massing can feel tight in long paragraphs. Large sizes emphasize the smooth curves and the wide stance, while smaller sizes retain clarity through open counters and straightforward letterforms.