Sans Superellipse Imdur 1 is a bold, very wide, medium contrast, italic, normal x-height font visually similar to 'Eurostile Next' and 'Eurostile Next Paneuropean' by Linotype, 'PODIUM Sharp' by Machalski, 'PT Filter' by Paavola Type Studio, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sportswear, sporty, techy, confident, dynamic, modern, impact, modernity, performance, brand voice, clarity, rounded corners, soft terminals, superelliptic, oblique, square-counters.
This typeface uses a broad, oblique sans structure with superelliptic geometry: curves read as rounded rectangles rather than perfect circles, and corners are consistently softened. Strokes are heavy with smooth joins, creating compact counters and a sturdy, blocky silhouette. The letterforms lean forward with a steady rhythm, and many shapes show squared-in bowls and apertures (notably in round letters and numerals), reinforcing a mechanical, engineered feel. Spacing appears generous for the width, keeping large sizes clean and punchy despite the dense stroke weight.
It works best in display contexts where width and slant can amplify energy—headlines, brand marks, posters, and packaging. The strong, rounded-square forms also suit sports and tech-adjacent graphics, especially for short phrases, logos, and large-scale typography where its geometric character is most visible.
The overall tone is assertive and kinetic, combining a sporty forward slant with a clean, contemporary industrial flavor. Its rounded-square construction feels friendly but controlled, giving it a confident, high-impact voice suited to performance-oriented messaging.
The design appears intended to deliver a high-impact, modern sans with a forward-leaning stance and superelliptic construction, balancing friendliness (soft corners) with authority (heavy strokes and wide proportions). The goal seems to be a distinctive, energetic display voice that remains clean and systematic rather than expressive or calligraphic.
Uppercase forms are especially wide and stable, while the lowercase maintains a compact, utilitarian texture that stays legible in bold italic settings. Numerals follow the same rounded-rectangular logic, with sturdy, squared counters that help maintain clarity at display sizes.