Sans Superellipse Firuh 1 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Bunken Tech Sans Wide' by Buntype, 'Ambatah' and 'FX Ambasans' by Differentialtype, 'Syd' by Haiku Monkey, 'Gemsbuck 01' by Studio Fat Cat, and 'Beachwood' by Swell Type (names referenced only for comparison).
Keywords: headlines, sports branding, posters, logos, packaging, sporty, futuristic, dynamic, techy, assertive, impact, speed, modern branding, display legibility, geometric consistency, oblique, rounded, squared, extended, streamlined.
A heavy, oblique sans with extended proportions and a distinctly squared‑rounded (superelliptical) construction. Strokes are uniform and dense, with broad counters and softened corners that keep the forms compact despite the width. Terminals are clean and often angled, and curves transition into flats with a smooth, engineered rhythm. The uppercase set reads geometric and stable, while the lowercase shows simplified, wide shapes with single‑storey forms and minimal interior detail. Numerals follow the same rounded-rectangle logic, producing a cohesive, display-oriented texture.
Best suited to headlines, short statements, and branding where a bold, speedy voice is needed—sports identities, racing or performance themes, tech and gaming visuals, posters, and punchy packaging. It also works well for logotypes and large numeric applications where the rounded-square numeral style can stand out.
The overall tone is fast, confident, and modern, evoking motorsport, athletics, and contemporary tech branding. Its slanted stance and compressed curvature add a sense of motion and urgency, while the rounded geometry keeps it approachable rather than aggressive.
This design appears intended to deliver maximum impact with a streamlined, motion-forward silhouette: wide, rounded-square forms paired with an oblique angle to suggest speed and modernity while keeping the alphabet highly consistent and brandable.
The wide stance and tight, uniform stroke energy create strong word shapes at large sizes, but the italic angle and broad forms make it feel most at home as a headline/display face rather than for long, small text. The character set shown maintains consistent corner radii and a unified geometric logic across letters and figures.