Sans Normal Oklun 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'AG Royal' by Berthold, 'Reyhan' by Plantype, and 'Core Sans A' by S-Core (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, direct, practical, confident, impact, clarity, approachability, modernity, simplicity, rounded, open, clean, neutral, sturdy.
A sturdy sans with generously rounded curves and a compact, even rhythm. Strokes are consistently heavy with minimal modulation, and joins are smooth rather than sharp, giving many forms a soft, geometric feel. Counters are fairly open for the weight, with clear apertures in letters like C, S, and e; terminals tend to be blunt and horizontal/vertical, keeping the texture steady in text. Numerals are simple and legible, with round forms (0, 8, 9) reading clearly at display sizes and a straightforward, straight-sided 1.
Well-suited to headlines, branding, and marketing layouts where a strong, clean voice is needed. The rounded geometry also works nicely for packaging, wayfinding, and digital UI moments that benefit from a friendly but assertive sans.
The overall tone is modern and approachable, combining a friendly roundness with a no-nonsense, utilitarian presence. It feels confident and contemporary without leaning into quirky or highly stylized character.
The design appears intended to deliver a contemporary, high-impact sans that remains approachable through rounded geometry and open counters. Its consistent stroke behavior prioritizes clarity and visual solidity across both uppercase and lowercase.
In the sample text, the heavy color creates a strong typographic block that holds up well in headlines and short statements. The spacing appears balanced for display use, with enough inner space in round letters to avoid looking clogged at large sizes.