Sans Normal Okdam 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'URW Form' by URW Type Foundry and 'Clarika Pro' by Wild Edge (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, packaging, modern, confident, friendly, clean, straightforward, clarity, impact, modernity, approachability, simplicity, geometric, rounded, even, sturdy, crisp.
This typeface has a solid, geometric construction with smooth circular bowls and clean, straight stems. Curves are broadly rounded and consistent, while terminals are predominantly flat, producing a tidy, engineered look. Letterforms show generous counters and clear apertures, with a slightly compact, efficient footprint in the lowercase. The overall rhythm is stable and even, with simplified joins and minimal modulation that keeps shapes crisp at display sizes.
It performs best in attention-setting roles such as headlines, brand wordmarks, posters, and packaging, where its strong geometry and generous curves can carry personality. In interfaces it suits buttons, navigation, and short labels that benefit from a clean, sturdy presence.
The tone is modern and confident, with a friendly neutrality that feels approachable rather than clinical. Its rounded geometry and steady texture read as practical and contemporary, lending an unpretentious, straightforward voice to headlines and short passages.
The design appears intended to deliver a contemporary, geometric sans voice with an emphasis on clarity and impact. Its simplified construction and consistent curves suggest a focus on reliable reproduction across common design contexts, especially where a modern, approachable tone is desired.
Uppercase forms lean on classic geometric proportions (notably the near-circular O/C and broad G), while the lowercase keeps forms simple and legible with single-storey a and g. Numerals are clear and sturdy, with wide, rounded shapes that visually match the letterforms.