Slab Square Yitu 10 is a very bold, very narrow, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, mastheads, logotypes, packaging, gothic, industrial, authoritative, vintage, dramatic, impact, heritage, signage, drama, branding, blackletter-tinged, angular, chiseled, condensed, high-impact.
A condensed, heavy display slab with rigid vertical emphasis and crisp, square-cut terminals. Strokes are largely monolinear in feel with subtle contrast, and many joins resolve into sharp, chiseled angles that echo gothic and engraved letterforms without fully adopting traditional blackletter calligraphy. Serifs are blocky and assertive, often paired with notched or beveled corners that create a faceted rhythm. Counters are tight and rectangular, and the overall texture is dark and compact, producing strong columnar patterns in longer lines of text.
Best suited for high-impact display work such as posters, headlines, mastheads, and logo lockups where a dense, authoritative tone is desired. It can also support packaging and label designs that aim for a vintage-industrial or gothic-heritage feel. For longer passages, larger sizes and slightly increased letterspacing help preserve clarity of the tight counters and angular detailing.
The font projects a stern, old-world energy with an industrial edge—part gothic poster type, part engraved signage. Its compressed, high-density forms feel commanding and slightly ominous, suited to dramatic headlines and heritage-flavored branding. The angular detailing adds a sense of craft and grit rather than softness or neutrality.
The design appears intended to deliver maximum presence in a condensed footprint, combining slab-serif solidity with squared, engraved-like cuts for character. Its consistent vertical rhythm and restrained contrast prioritize bold readability at display sizes while signaling a historic, hard-edged aesthetic.
Uppercase forms read particularly architectural, with repeated vertical stems and squared interior spaces, while lowercase maintains the same rigid geometry for consistent color. Numerals follow the same condensed, blocky construction, giving them strong presence and uniformity in display settings. The face rewards generous tracking and larger sizes, where the internal notches and square terminals remain distinct rather than filling in.