Sans Normal Jekem 3 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Peridot Latin' by Foundry5 and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, sporty, punchy, confident, dynamic, modern, attention, momentum, bold branding, display clarity, modernity, oblique, blocky, compact counters, rounded corners, high impact.
A heavy, oblique sans with broad proportions and rounded geometry. Strokes are thick and fairly uniform, with crisp terminals and slightly softened corners that keep the shapes from feeling mechanical. Curves are full and smooth (notably in C, O, and S), while diagonals in A, K, V, W, and Y drive a forward slant and energetic rhythm. Counters are relatively compact for the weight, and spacing appears tuned for dense, headline-style setting where the forms lock together into a solid typographic mass.
This font performs best in short, high-impact settings such as headlines, poster typography, sports or event branding, and promotional graphics. Its dense color and forward slant make it effective for packaging callouts, signage, and social media creative where quick readability and strong presence matter more than long-form comfort.
The overall tone is assertive and kinetic, reading as sporty and attention-grabbing. Its slanted stance and bold silhouettes create a sense of motion and urgency, while the rounded construction keeps it friendly rather than harsh. The result feels contemporary and promotional, suited to messages that need to land quickly and loudly.
The design appears intended to deliver maximum impact with a modern, rounded sans voice, combining a consistent oblique posture with sturdy, wide letterforms. It prioritizes bold recognizability and a fast, energetic feel, aiming for confident display typography that remains clean and broadly legible.
The numerals share the same oblique, heavy construction and appear designed for clarity at display sizes, with distinct silhouettes and minimal detailing. Lowercase forms maintain simple, sturdy joins and short extenders, reinforcing a compact texture in text. The italic angle is consistent across cases, giving mixed-case settings a cohesive forward pull.