Sans Normal Orbev 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FS Albert Paneuropean' by Fontsmith, 'Agilita' by Linotype, 'Belle Sans' by Park Street Studio, and 'Phoenica Std' by preussTYPE (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, friendly, sporty, retro, impact, approachability, clarity, display, rounded, blocky, compact, sturdy, high-impact.
A heavy, rounded sans with dense strokes and softly squared curves that keep counters open while maintaining a compact, blocky footprint. Terminals are generally blunt and clean, with occasional angled cuts that add snap to diagonals and joins. Uppercase forms are broad and stable, while lowercase keeps a straightforward, sturdy construction with simple bowls and minimal modulation. Numerals follow the same solid, high-coverage build for consistent color in display settings.
Best suited for headlines, posters, packaging, and prominent branding where strong presence and quick recognition matter. It can work for short bursts of copy (taglines, labels, UI callouts), but performs most convincingly at display sizes where its heavy forms and rounded geometry can read cleanly.
The overall tone is bold and confident, with a friendly softness from the rounded shaping. Its compact massing and punchy silhouettes evoke an energetic, poster-like attitude that can feel sporty and slightly retro without becoming decorative.
Likely designed to deliver maximum impact with a simple, contemporary sans structure softened by rounded shapes. The goal appears to be a confident, approachable display voice that stays legible and consistent across capitals, lowercase, and numerals.
The design holds a strong, even texture in lines of text, but its weight makes it most effective when given breathing room. Round letters (like O/C/G) read as generously curved, while diagonals (A/K/V/W/X/Y) show crispness through sharper joins and cuts, helping maintain clarity at large sizes.