Slab Contrasted Vupo 10 is a very bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, western, poster, retro, robust, friendly, impact, vintage flavor, signage utility, warm authority, bracketed, blocky, chunky, soft corners, high presence.
A heavy, broad slab serif with sturdy, bracketed slabs and noticeably rounded joins that soften the otherwise blocky geometry. Strokes are thick with moderate contrast, and counters are compact, giving letters a dense, high-ink silhouette. The design favors wide proportions and generous horizontal spans, with clear, stable verticals and short, squared terminals. Lowercase forms are compact and weighty, with simple, sturdy shapes and prominent dots on i/j that read as solid, circular marks.
Best suited for headlines and short lines where its mass and wide stance can do the work—posters, signage, packaging, and bold brand marks. It also fits editorial display settings such as section headers or pull quotes where a vintage, slab-serif authority is desired.
The overall tone is bold and extroverted, with a vintage display feel that recalls traditional signage and poster lettering. Its chunky slabs and softened corners add an approachable, slightly nostalgic character rather than a sharp, modern one. The texture on the page is confident and attention-grabbing, suited to big statements and headlines.
The design appears intended to deliver maximum impact with a classic slab-serif voice: broad proportions, strong slabs, and softened transitions that keep the tone friendly and familiar. It prioritizes visual weight and presence for display typography over delicate detail.
In text, the heavy weight and tight interior spaces create a strong, dark typographic color that remains legible at large sizes while becoming visually dense as lines tighten. Numerals match the letters in heft and presence, maintaining the same slabbed, poster-ready rhythm across mixed content.