Sans Normal Doden 7 is a light, normal width, monoline, upright, normal x-height font.
Keywords: ui design, branding, editorial, signage, presentations, clean, modern, neutral, friendly, technical, clarity, neutrality, modernity, versatility, geometric, rounded, open, crisp, minimal.
A clean sans with geometric construction and smoothly rounded curves. Strokes are even and consistent, with circular bowls (notably in O/Q/0/8) and straightforward, lightly tapered joins that keep the drawing crisp at display sizes. Letterforms favor open apertures and uncluttered terminals; counters are generous and the overall rhythm is calm and regular. The lowercase uses simple, single-storey forms (a and g) with a compact, functional feel, while figures are clear and evenly proportioned with a rounded, contemporary silhouette.
Well suited to interface typography, product branding, and editorial layouts that need a clean, contemporary voice. The open shapes and steady spacing support readability in short paragraphs, while the geometric construction also performs well for headings, wayfinding, and presentation graphics.
The font reads as modern and matter-of-fact, with a friendly clarity that avoids both cold rigidity and overt personality. Its geometric roundness and restrained detailing give it a polished, contemporary tone suited to clean visual systems.
The design appears intended as a versatile geometric sans that emphasizes clarity and neutrality through circular construction and consistent stroke behavior. It aims to provide a modern, system-friendly texture that stays legible and unobtrusive across a range of sizes and settings.
Capitals present a disciplined geometry with broad round forms and straight-sided structures, creating a tidy baseline and consistent color. Diagonals (V/W/X/Y) are sharp and direct, and the punctuation in the sample text keeps a minimal, unobtrusive presence that supports continuous reading.