Sans Normal Okrid 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Afical' by Formatype Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, friendly, confident, clean, direct, impact, clarity, modernity, approachability, versatility, geometric, rounded, sturdy, compact, smooth.
A heavy, rounded sans with a geometric backbone and smooth, continuous curves. Strokes are uniform with minimal modulation, and terminals are clean and mostly straight-cut, giving letters a crisp, manufactured finish. Counters are relatively open for the weight, while joins stay tight and controlled, producing a compact, solid texture. The overall rhythm is steady and contemporary, with circular forms (like O and C) reading as broad and even, and diagonals (like V, W, Y) feeling strong and stable rather than sharp.
Well-suited for headlines, display copy, and short-to-medium length messaging where impact and clarity are priorities. It works well in branding systems that need a sturdy, contemporary voice, and in environmental or promotional applications like signage and posters where bold, rounded forms remain legible at distance.
The tone is modern and approachable, combining friendliness from the rounded geometry with a confident, no-nonsense weight. It reads as straightforward and contemporary, with a slightly utilitarian edge that still feels welcoming rather than severe.
The design appears aimed at delivering a contemporary geometric sans with strong presence and dependable readability, optimized for clear, high-impact communication. Its rounded construction and even stroke behavior suggest an intention to balance friendliness with a clean, professional neutrality.
In text, the bold mass creates strong emphasis and clear hierarchy, especially in headlines. The letterforms maintain consistent proportions and spacing, yielding an even color across lines; the weight can become visually dense at smaller sizes, where the bold strokes and compact interior spaces may dominate.