Sans Normal Nulon 17 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'EquipExtended' by Hoftype; 'Modica', 'Morandi', and 'Technica' by Monotype; 'Fact' by ParaType; and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, chunky, retro, punchy, attention grab, approachability, retro pop, high readability, brand voice, rounded, blunt, soft-cornered, compact, bouncy.
A heavy, rounded sans with broad proportions and softly blunted terminals. Strokes are consistently thick with smooth curves and minimal modulation, creating solid counters and strong silhouettes. The drawing favors circular bowls and wide apertures, with compact joins and a slightly bouncy rhythm that keeps large text feeling lively rather than rigid. Numerals and capitals read bold and stable, while the lowercase maintains simple, open forms that stay clear at display sizes.
Best suited for headlines and short bursts of text where maximum impact and friendliness are desired—posters, packaging, signage, and bold brand marks. It can also work for UI callouts or labels when you want large, readable type with a playful edge, but it is visually dominant and will overwhelm long-form reading at smaller sizes.
The overall tone is upbeat and approachable, with a confident, cartoon-adjacent warmth. Its chunky shapes and rounded geometry suggest a retro, pop-graphic sensibility that feels fun and energetic rather than formal or technical.
The design appears intended to deliver strong visibility with a welcoming, rounded voice—optimized for display use where bold shapes, simple construction, and energetic rhythm help text feel immediate and memorable.
Spacing appears generous and the shapes are designed to hold together into dense, high-impact wordforms. The round forms (like O/0 and bowls in B/P/R) are especially prominent, reinforcing a soft, friendly texture in headlines.