Sans Normal Arrir 11 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Loft Display' by Designova, 'Organetto' by Latinotype, 'Puck' by Type.p, and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: ui text, web apps, editorial, signage, presentations, modern, neutral, clean, friendly, utility, clarity, modernity, versatility, geometric, open, crisp, monoline, high-clarity.
A clean sans with largely geometric construction and monoline strokes. Round letters are close to circular with smooth curves, while straight-sided forms keep crisp, squared terminals. Counters are open and spacious, and the overall spacing feels generous, producing a steady, even texture in text. Diagonals (A, V, W, X) are sharp and stable, and the numerals share the same simple, contemporary skeleton with clear, uncluttered shapes.
Well suited to interface and product typography where clarity and consistent rhythm are important, including dashboards, web and mobile UI, and instructional content. It also works comfortably for headings and subheads in editorial layouts, as well as signage or wayfinding where open shapes and clean terminals support quick recognition.
The overall tone is modern and matter-of-fact, projecting clarity and restraint rather than personality-driven quirks. Its rounded bowls and open apertures add a mild friendliness, making it feel approachable without becoming casual or playful.
The design appears intended as a general-purpose, contemporary sans focused on clear letterforms and dependable readability. Its geometry and restrained detailing suggest a goal of fitting seamlessly into a wide range of branding and information design contexts without drawing attention away from the content.
Uppercase forms read particularly steady and architectural, while the lowercase maintains a straightforward, functional rhythm. The punctuation and symbols shown (e.g., ampersand) match the same simplified, contemporary approach, staying legible at a glance.