Sans Superellipse Hidak 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Helsinki' by Ludwig Type, 'PF DIN Text' by Parachute, and 'Predige' by Type Dynamic (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, playful, sturdy, impact, approachability, modern branding, display clarity, rounded, soft corners, compact, high impact, clean.
A heavy, compact sans with rounded-rectangle construction and softly squared curves throughout. Strokes are monolinear and dense, with small apertures and tight internal counters that create a solid, blocky texture in text. Terminals are blunt and gently rounded rather than sharp, and curves tend to resolve into superelliptical bowls. Lowercase forms are simple and sturdy, with short extenders and a consistent, upright rhythm; numerals are similarly chunky and highly legible at display sizes.
Best suited to headlines, titling, posters, packaging, and brand marks where a strong, rounded geometric voice is desirable. It also works well for signage and callouts that need immediate impact, particularly when set with comfortable tracking and line spacing.
The overall tone is confident and approachable: bold enough to feel emphatic and poster-ready, but softened by rounded corners and friendly, geometric curves. It reads as contemporary and energetic, with a slightly playful, toy-like solidity rather than a severe industrial feel.
The design appears intended to deliver maximum visual punch with a soft-edged geometric character—combining thick, compact forms with rounded-rectangle curves to keep the voice friendly and contemporary while staying highly readable at display sizes.
In running text the heavy color and compact counters create strong presence and can darken quickly, especially in dense lines; it shines when given generous spacing or used at larger sizes. The shapes maintain a consistent geometric logic across letters and figures, reinforcing a cohesive, designed system.