Sans Superellipse Hurin 11 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'DIN Next' and 'DIN Next Paneuropean' by Monotype, 'PF DIN Text' by Parachute, 'Aago' by Positype, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, industrial, retro, sporty, utilitarian, space saving, high impact, brand presence, display clarity, compact, blocky, rounded, sturdy, geometric.
This typeface is a compact, heavy sans with rounded-rectangle (superellipse) construction and largely uniform stroke weight. Curves are broad and controlled, with squared-off terminals softened by generous corner rounding, creating a blocky but friendly silhouette. Counters are relatively tight and shapes are condensed, giving letters a dense, vertical rhythm; apertures (notably in forms like C, S, and e) remain open enough to read at display sizes. The lowercase shows single-storey a and g, short ascenders, and sturdy joins, while numerals are similarly compact with simplified, geometric forms.
It performs best in bold, attention-grabbing applications such as headlines, posters, retail packaging, and high-impact branding. The condensed, sturdy forms also suit signage and wayfinding where space is limited and a strong typographic presence is needed.
The overall tone is punchy and no-nonsense, combining a modern industrial feel with a retro, headline-driven energy. Its dense shapes and rounded corners communicate strength without sharpness, making it feel confident, practical, and slightly sporty.
The font appears designed to deliver maximum impact in minimal horizontal space, using superellipse-based geometry to maintain a cohesive, contemporary look. Its simplified, heavy forms prioritize clarity and punch for display typography rather than extended body text.
The design leans on consistent rounding and squared geometry across the set, which keeps texture even in all-caps. In longer text the darkness builds quickly, so spacing and size choices will strongly influence legibility and perceived weight.