Sans Superellipse Hibey 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Nimbus Sans Novus' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, modern, sturdy, friendly, impact, clarity, modernity, approachability, rounded, geometric, blocky, compact, high impact.
A heavy, geometric sans with broadly rounded corners and superellipse-like curves throughout. Strokes are uniform and dense, with compact counters and relatively tight apertures that create a solid, poster-ready texture. Round letters (O, C, G) read as squarish ovals with softened edges, while straight-sided forms (E, F, H, N) feel firmly rectangular. The lowercase is simple and workmanlike, with a single-storey a and g, a round dot on i/j, and short, sturdy terminals; figures are similarly chunky with generous mass and minimal detailing.
Best suited for headlines, display typography, and short copy where maximum impact is needed—such as posters, packaging, storefront or wayfinding signage, and bold brand marks. It also works well for interface labels or callouts when a strong, rounded geometric voice is desired.
The overall tone is confident and no-nonsense, with a contemporary, industrial feel softened by rounded geometry. It communicates strength and immediacy while still feeling approachable rather than sharp or severe.
The design appears aimed at delivering a highly legible, high-impact geometric sans built from rounded-rectangle forms. Its consistent stroke weight and softened corners suggest an intention to balance toughness and friendliness for contemporary branding and display use.
At text sizes the dense weight and small apertures can make long passages feel heavy, but the strong rhythm and even color help it hold together well in bold settings. The shapes emphasize stability and impact over delicacy, making spacing and counters feel intentionally compact.