Sans Normal Lirat 1 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' and 'Neutro' by Durotype, 'Tenorite' by Microsoft Corporation, 'Morandi' by Monotype, 'Morph' by TipoType, and 'Ambra Sans' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, dynamic, punchy, friendly, contemporary, impact, motion, modern branding, display clarity, approachable strength, oblique, rounded, soft corners, high weight, compact counters.
A heavy, oblique sans with rounded construction and smooth, continuous curves. Strokes are thick and even, with softened terminals and generously rounded joins that keep the shapes cohesive at large sizes. The proportions feel slightly compact in the bowls and apertures, while the slant and weight create a strong forward rhythm. Letterforms are clean and geometric-leaning, with simplified details and a sturdy baseline presence.
Well-suited for headlines, display copy, and branding where impact and momentum matter. It can work effectively on posters, packaging, and promotional graphics, especially in contexts that benefit from a sporty or energetic voice. Short-to-medium text blocks are best, as the heavy strokes and compact counters can make extended reading feel dense.
The overall tone is energetic and confident, combining a friendly softness with a forceful, attention-getting weight. Its slanted posture adds motion and urgency, giving it a sporty, modern feel that reads as bold and assertive without becoming harsh.
The design appears intended to deliver a strong, contemporary display sans with a built-in sense of motion. Rounded geometry and substantial weight suggest a focus on approachable impact—prioritizing bold silhouettes, quick recognition, and a modern, energetic presence in branding and headline settings.
The numerals and uppercase share the same rounded, blocky voice, and the lowercase maintains consistent heft with tight interior spaces that emphasize silhouette over fine detail. The oblique angle is pronounced enough to read as intentionally dynamic, and spacing in the samples supports a dense, headline-oriented texture.