Sans Normal Kyben 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold, 'Syabil' by Eko Bimantara, 'Equip' and 'Qubo' by Hoftype, and 'Segoe UI' by Microsoft Corporation (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, packaging, sporty, friendly, energetic, modern, momentum, impact, approachability, modern branding, oblique, rounded, soft corners, compact curves, lively rhythm.
A heavy, right-leaning sans with rounded forms and smooth, continuous curves. Stroke endings are mostly clean and slightly softened, with a forward-tilted stance that creates momentum across words. Counters are compact and oval, and many letters show subtle shearing and gentle swelling at joins, producing an even, low-drama texture in text. Numerals and capitals follow the same rounded, slightly condensed construction, maintaining consistent weight and a cohesive rhythm.
This style works best for headlines, short statements, and identity work where a strong, forward-leaning presence is desirable. It suits sports and lifestyle branding, packaging, posters, and promotional graphics, and can also serve for short UI or advertising copy when set with comfortable spacing.
The overall tone is upbeat and active, with a confident forward slant that feels sporty and contemporary. Rounded shapes keep it approachable rather than aggressive, making it read as friendly, energetic, and brand-ready.
The design appears intended to deliver a bold, energetic voice with smooth, rounded geometry and a consistent, modern texture. Its oblique posture and compact counters suggest a focus on attention-grabbing display use while retaining enough clarity for brief passages.
Diagonal strokes (such as in K, V, W, X, Y) are prominent and contribute to the font’s sense of motion. The lowercase shows a single-storey feel where applicable and a compact, built-for-display silhouette that stays legible at larger sizes.