Sans Other Asmek 9 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Seconda Soft' by Durotype and 'Core Gothic N', 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, friendly, playful, chunky, casual, retro, approachability, display impact, brand personality, retro flavor, informal readability, rounded, soft terminals, compact, sturdy, informal.
A heavy, rounded sans with softened corners and subtle tapering that gives many strokes a slightly calligraphic, inked feel while remaining clearly monoline in overall contrast. Proportions are compact and sturdy, with wide bowls and generous counters that keep the shapes open at display sizes. Several glyphs show distinctive, slightly idiosyncratic detailing—curved joins, bulb-like terminals, and a lively baseline rhythm—creating a hand-shaped impression without becoming script-like.
Best suited for headlines and short-form text where its weight and personality can carry the message—posters, packaging, storefront/signage, and brand marks that want to feel welcoming. It can also work for UI labels or callouts when a friendly, high-impact voice is needed, though it will be most effective when given ample size and spacing.
The font reads warm and approachable, with a bouncy, upbeat rhythm that feels conversational rather than corporate. Its chunky forms and softened terminals suggest a cheerful, retro-leaning tone suited to fun, human-centered messaging.
The design appears intended to deliver high-impact readability with a personable, informal character. By combining compact, rounded geometry with subtly varied terminals and joins, it aims to stand apart from neutral grotesks and communicate warmth and energy in display-oriented typography.
Round letters (C, G, O, Q) are notably full and smooth, while diagonals (A, V, W, X, Y) keep a broad, stable stance. The lowercase has a friendly, single-storey feel in key letters (notably a), and the numerals are simple and robust, designed to hold their shape in bold headline settings.