Sans Normal Okrod 12 is a bold, normal width, low contrast, upright, short x-height font.
Keywords: headlines, branding, posters, packaging, ui labels, friendly, modern, clean, approachable, playful, approachability, clarity, modernity, readability, simplicity, rounded, geometric, soft corners, solid, high legibility.
A sturdy geometric sans with rounded, softened terminals and broadly circular bowls. Curves and straight strokes meet with minimal modulation, producing an even, consistent color across words and lines. Uppercase forms are simple and built from clear geometry, while lowercase characters keep generous counters and open apertures; the overall proportions feel slightly compact vertically with a relatively low x-height. Figures are straightforward and highly readable, with smooth curves and stable, no-nonsense construction that holds up well at display sizes.
It suits headlines and short-to-medium text where a modern, friendly presence is needed, such as brand identities, packaging, and promotional graphics. The solid letterforms and open counters also make it effective for UI labels, signage-style applications, and other contexts that prioritize quick recognition.
The tone is contemporary and friendly, combining a clean, utilitarian structure with soft, rounded details that make it feel approachable rather than severe. Its steady rhythm and confident weight give it a reliable, straightforward voice with a subtle playful warmth.
The font appears designed to deliver a contemporary geometric sans voice with softened edges for approachability, balancing a rational structure with inviting, rounded character. It aims for strong readability and a dependable rhythm while retaining a subtle sense of personality.
The design emphasizes clarity through open inner spaces and simplified joins, avoiding fussy detailing. Rounded features and circular forms create a cohesive, gently technical look that remains comfortable in longer passages of text.