Sans Superellipse Ipku 7 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: sports branding, headlines, posters, packaging, promo graphics, sporty, energetic, assertive, modern, urgent, impact, motion, display, branding, oblique, chunky, rounded, compact counters, forward-leaning.
A heavy, oblique sans with broad proportions and a compact, blocky build. Curves are formed from rounded-rectangle geometry, giving bowls and terminals a softened but powerful silhouette rather than a fully circular feel. Strokes keep a steady thickness with clean joins, and the overall rhythm is tight, with relatively small internal counters that emphasize mass and impact. Numerals and capitals read as sturdy and slightly condensed inside their shapes, with consistent slant and firmly clipped, geometric endings.
Best suited to high-impact display work such as sports and fitness branding, punchy headlines, posters, and promotional graphics where bold, slanted emphasis is desirable. It can also work for short product names and packaging callouts, but the dense counters suggest avoiding long passages at small sizes.
The overall tone is fast, forceful, and contemporary, with a forward-leaning attitude that suggests motion and performance. Its rounded geometry keeps the aggression controlled, adding a technical, engineered flavor rather than a rough or distressed one.
The design appears intended to deliver maximum visual punch with a streamlined, geometric voice—combining a strong oblique stance with softened, superelliptical rounding to keep the feel modern and controlled. It prioritizes speed and emphasis, aiming for immediate recognition in large, attention-driven settings.
The sample text shows strong line presence and clear word shapes at display sizes, with an emphasis on bold silhouettes over fine detail. Diagonal strokes and rounded corners create a cohesive, aerodynamic texture, while the tight counters and weight make it best when given breathing room in tracking and leading.