Slab Square Havu 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gimbal Egyptian' by AVP, 'Codename FX' by Differentialtype, 'FF Marselis Slab' and 'FF Zine Slab Display' by FontFont, 'DIN Next Slab' by Monotype, and 'Eigerdals Slab' by insigne (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, confident, industrial, collegiate, retro, impact, durability, display presence, vintage appeal, clarity, blocky, bracketed serifs, rectilinear, high impact, compact spacing.
A heavy, block-forward slab serif with broad proportions and strongly squared construction. Strokes are consistently thick with minimal modulation, and the serifs read as substantial, rectangular slabs with slight bracketing that softens the joins. Counters are relatively tight and the overall texture is dense, producing strong color in paragraphs and especially in headlines. The lowercase is robust and workmanlike, with compact apertures and sturdy verticals; figures are equally bold and geometric, matching the text weight closely.
Best suited to headlines, posters, labels, and branding systems that need a strong, anchored voice. It also works well for packaging, signage, and editorial callouts where legibility and punch matter more than delicacy.
The font conveys a sturdy, no-nonsense tone with a distinctly retro-industrial flavor. Its strong slabs and compact interior spaces suggest confidence and durability, with a hint of collegiate and poster vernacular suitable for assertive messaging.
The design appears intended to deliver maximum presence with a simplified, squared slab-serif structure—prioritizing solidity, clarity, and a recognizable vintage display character. Its consistent weight and emphatic terminals aim to hold up under bold messaging and high-contrast reproduction.
At display sizes the heavy serifs and tight counters create an impactful, compressed texture that can feel loud and authoritative. In longer text, the dense rhythm can benefit from generous tracking and leading to keep lines from feeling crowded.