Sans Superellipse Rukog 2 is a regular weight, very narrow, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, logotypes, packaging, art deco, editorial, elegant, stylized, retro, condensed display, retro modernity, vertical elegance, geometric clarity, condensed, geometric, monolinear, clean, high-waisted.
A condensed display sans with tall proportions and a distinctly geometric construction. Strokes stay largely even, with smooth transitions into rounded terminals and softened corners that keep the forms sleek rather than mechanical. Counters tend to be narrow and vertically oriented, and curves often read as stretched ovals or rounded-rectangle shapes, producing a crisp, columnar rhythm. The lowercase shows single-storey forms (notably a and g) and compact bowls, while capitals are slim and straight-sided with restrained, simplified joins.
Best suited to headlines, titling, posters, and branding where a tall, compressed voice is desirable. It can work well for fashion, beauty, hospitality, and boutique packaging, especially when set with generous tracking and ample line spacing.
The overall tone feels refined and theatrical, evoking vintage signage and Art Deco-era titling without becoming ornate. Its narrow silhouette and clean geometry give it a poised, fashion-forward presence that reads as confident and slightly dramatic.
The design appears intended to deliver a sleek condensed look with geometric, softened forms that feel modern yet referential to early 20th-century display typography. The emphasis is on vertical elegance, consistent stroke behavior, and distinctive silhouette over neutral text-setting.
At text sizes the tight interior spaces and condensed spacing can make longer passages feel dense, but the consistent vertical rhythm and smooth terminals keep it legible as a display face. Numerals follow the same tall, streamlined logic, with rounded shapes and minimal detailing.