Sans Contrasted Apme 10 is a light, narrow, medium contrast, upright, normal x-height font.
Keywords: editorial, magazines, fashion, headlines, branding, elegant, refined, modern classic, airy, premium tone, editorial clarity, modern elegance, space efficiency, high waist, sharp terminals, calligraphic stress, open counters, bracketless serifs.
This typeface presents a slender, high-waisted silhouette with noticeable thick–thin modulation and smooth, flowing curves. Vertical strokes stay crisp and straight while bowls and shoulders taper gently, creating a subtle calligraphic stress without feeling ornamental. Terminals are sharp and clean, with no visible bracketing; joins are controlled and fairly tight, giving the design a polished, slightly formal rhythm. The lowercase shows a compact, readable build with open apertures, while capitals feel tall and poised, lending a consistent, elegant texture in text.
It suits magazine and book typography, fashion and lifestyle branding, and other premium editorial applications where a graceful, high-contrast texture is desirable. It also works well for headlines, pull quotes, and packaging copy where its tall proportions and crisp terminals can add sophistication without requiring decorative styling.
Overall it reads as refined and editorial, balancing modern restraint with classic, fashion-forward elegance. The light, tapered strokes and tall proportions convey sophistication and a calm, premium tone rather than friendliness or play.
The design appears intended to deliver an elegant, contemporary text and display voice that feels premium and cultivated. Its controlled contrast and narrow stance suggest a focus on refined readability and stylish vertical rhythm for editorial and branding contexts.
In the sample text, the font maintains an even gray despite the contrast, with punctuation and numerals matching the delicate stroke vocabulary. The design’s narrow set and high ascenders emphasize verticality, which can look especially striking in headings but also benefits from comfortable line spacing in longer passages.