Slab Square Sugah 2 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, editorial, packaging, branding, classic, confident, collegiate, assertive, display impact, italic emphasis, heritage tone, readable slabs, slab serif, bracketed, oblique, ink-trap hint, ball terminals.
A heavy, oblique slab-serif design with broad proportions and a strong, even stroke weight. The serifs are thick and rectangular with subtle bracketing, giving the letterforms a sturdy, anchored feel while maintaining smooth joins. Counters are generous and the overall rhythm is open, with rounded bowls on letters like O and Q balancing the blocky slab structure. Several lowercase forms show lively, traditional details—such as a single-storey a, a looped g, and a gently curving f—paired with crisp, flat terminals that keep the texture firm and graphic.
This font is well suited to headlines, deck copy, posters, and packaging where a strong, classic italic slab presence is needed. It can also work for branding systems that want an authoritative, heritage-leaning voice, especially when used in short phrases, pull quotes, and prominent callouts.
The tone is confident and traditional, with an academic/editorial flavor that reads as established and purposeful. Its slanted stance adds energy and forward motion, while the weight and slab serifs project stability and authority. Overall it feels bold in voice, suited to statements rather than subtlety.
The design appears intended to combine the solidity of a slab-serif with the urgency and emphasis of an oblique, creating a display-forward style that remains readable and structured. Its details suggest a goal of delivering a classic, print-oriented texture with modern firmness and strong impact.
The numeral set follows the same sturdy slab logic, with clear silhouettes and ample interior space for legibility at display sizes. The ampersand is compact and bold, matching the font’s dense color, and the lowercase shows a slightly more calligraphic swing than the uppercase, adding warmth without breaking consistency.