Distressed Soho 3 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Rounded', 'Avenir Next Thai', and 'Avenir Next World' by Linotype and 'Almarose' by S&C Type (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, stickers, rugged, playful, handmade, grunge, retro, add texture, evoke wear, boost impact, signal diy, chunky, blunt, rounded, worn, textured.
A heavy, chunky sans with rounded corners and blunt terminals, drawn with an intentionally uneven edge treatment that suggests worn ink or rough stamping. Strokes are broadly consistent in weight, while counters and curves show subtle wobble and small nicks that create a lively, imperfect silhouette. Proportions lean compact in the capitals with slightly softer, more rounded lowercase forms, and the figures follow the same solid, slightly distressed construction for a cohesive set.
Best suited for short, high-impact text such as posters, headings, labels, and bold brand marks where the roughened edges can be appreciated. It also works well for themed packaging and event graphics that benefit from a handmade or worn-print feel, especially at display sizes.
The overall tone is bold and informal, combining friendly rounded shapes with a weathered, tactile finish. It reads as energetic and approachable rather than refined, with a handmade, lived-in character that evokes casual signage and DIY print.
The design appears intended to deliver strong, simple letterforms with a controlled distressed finish—balancing high visibility with a tactile, imperfect texture. The goal is likely to add character and attitude to straightforward sans shapes without sacrificing immediate recognizability.
Distress appears primarily as edge roughness and minor interior irregularities rather than extreme fragmentation, so letterforms stay clear at larger sizes. The texture is consistent across letters and numerals, helping the font feel deliberate and unified instead of randomly degraded.